Preston Campbell has been hailed as a unifying voice for Indigenous and non-Indigenous Australians, an inspiration for players to make a difference off the field and a trailblazer on it after being awarded the Medal of the Order of Australia.
Campbell, who was the driving force behind the All Stars concept in 2010, was recognised in the 2023 Australia Day honours with an OAM for service to Indigenous youth and rugby league.
The 2001 Dally M Medallist and 2003 premiership winner overcame concerns about his size from some within the game, while working tirelessly in the community since his playing days with Cronulla, Penrith and Gold Coast.
All Stars: Where it all began
“I don’t think people realise that his whole life - seven days a week - is dedicated to young people in communities, and how much he actually gives of himself to make even the littlest difference in someone’s day, so it is awesome to see that he has got this recognition,” Australian Rugby League Indigenous Council chair Katrina Fanning said.
Campbell, who was the first player signed by the Titans when they joined the NRL in 2007, convinced officials to back the introduction of an Indigenous All Stars team after witnessing first-hand the reaction to the Aboriginal Dreamtime team which played before the 2008 World Cup opener.
He has definitely influenced me to take on this road.Greg Inglis
The annual fixture has been a vehicle to promote education and health to Indigenous youth while educating the broader community about issues confronting First Nations people.
Many of those issues are now at the centre of discussions about an Indigenous Voice to Parliament.
“Preston has always been a unifying voice,” said Dean Widders, the NRL Indigenous pathways manager, Eels NRLW coach and man responsible for the creation of the Unity Dance performed by the Indigenous All Stars.
Behind the Indigenous war cry
“You have other people who will be more confrontational and combative about issues with strong opinions and fiery, aggressive tones but he has always been the voice that brings everyone together and that is how he has been able to do a lot of his work.
“That is what All Stars was about. He set it up to bring people together – not us against them. It was not about our culture to be showcased; it was about our culture to be shared. That is an important message as we keep progressing All Stars.”
The 45-year-old has also been a role model and mentor for other NRL stars, including Greg Inglis, Johnathan Thurston and his son Jayden Campbell, who has inherited the No.1 Titans jersey that Preston wore in most of his 103 matches for the club.
"The Indigenous All Stars is his baby and since that started there are a lot of boys that are finding out about their family history and their culture - myself included," said Thurston, whose academy provides employment initiatives and community programs across Australia.
That was a really big moment in my life. If the All Stars wasn't around I wouldn't be able to do what I have ended up doing.
"I know there are other players who have been able to do that too so he has been a huge role model for not only our nation's youth but also the players at the highest level now because of what he has been able to achieve and give back to the game."
Thurston claims inaugural Preston Campbell Medal
After retiring in 2011, Campbell founded the Preston Campbell Foundation, which operates Presto’s Training Café at Dreamworld to help school leavers gain experience and qualifications in hospitality.
“He has definitely influenced me to take on this road with what he does so I am glad he has received this recognition because it is thoroughly deserved,” said Inglis, who has established the Goanna Academy to help end the stigma about mental health.
Inglis takes centre stage for Indigenous War Cry
“What he has taught me through footy and what I am doing now have been exactly the same.
"He has had his own issues [with mental health] and he wasn’t shy to speak about it. He said, ‘just be honest with yourself’ and that is what I have been doing.
“There are no secrets about me when I go out and talk about my struggles. It’s out there and he just really taught me, ‘don’t hide anything’ if you are going to do community work. If you stay true to yourself, the better it is going to be in the long run.”
From Artie to GI to Latrell: Widders' part in Indigenous legacy
Both Fanning and Widders used anecdotes to explain the impact Campbell has in the community and across the game.
“There’s not too many players who still pull a crowd like he does so many years after playing,” said Fanning, who was awarded an Officer in the General Division of the Order of Australia (AO) for distinguished service to the Indigenous community through education, health initiatives, and to sport.
“I remember Arthur Beetson was doing some work with Centrelink with us not long before he passed away and he had that impact. Preston is the same.
“With All Stars, his emphasis has been on making sure the week and other activities across the year are more meaningful than just the game, and those things started to teach people outside of Indigenous communities.
“Over time, they have learned more that have enabled other things [like the Voice to Parliament] to gain momentum.
“He is just able to bring people along and they feel comfortable, especially on issues that many people - because of their discomfort – usually shy away from.”
Campbell: Why All-Stars concept had to evolve
Widders said wherever he went with Campbell, people wanted to talk with him and he always made time for them.
‘When I played Country with him at Dubbo I got up in the morning and he was sitting outside the hotel on the street with a group of people around him talking. He was having a coffee and he spoke with them for about 45 minutes.
“After the people left I said, ‘who is that bra, your family?’. He said, ‘I don’t know, I’m not sure who they are. They were just driving past, and they pulled over and wanted to have a yarn'. Every day with him is the same.
“We would visit remote communities in Queensland when we were working together at the Gold Coast and when we got back Preston could remember the name of every kid that we visited.
“It just shows that he sees everyone as important. If you meet the boss of a big company, you remember his name, but Preston remembered all the kids and all the teachers that we came across. Everyone is important enough for him to treat them with respect.”
MEDAL (OAM) OF THE ORDER OF AUSTRALIA IN THE GENERAL DIVISION: Mr Thomas Preston CAMPBELL, QLD
For service to Indigenous youth, and to rugby league.
Preston Campbell Foundation
- Founder and Director (since 2015)
- Board Member (since 2015)
- Founder, Presto's Training Cafe Gold Coast (2016) and Brisbane (2017).
Indigenous Mental Health
- Volunteer, Indigenous Youth Mobility Pathway Project (current)
- Ambassador, Deadly Choices, Institute for Urban Indigenous Health (current)
- Indigenous Ambassador, various mental health programs (current)
Gold Coast Titans
- Player Mentor (current)
- Partner, Titans Community Team (current)
- Member, Advisory Group, Titans Reconciliation Action Plan (current)
- Life Member (inducted 2019)
- Ambassador, Titan's Beyond Tomorrow Program (2019)
- Player (2007-2011)
National Rugby League
- Ambassador, All-Stars State of Mind Campaign (current)
- Presenter, National Rugby League Community Program (since 2018)
- Player: Penrith Panthers (2003-2006)
- Player: Cronulla-Sutherland Sharks (1999-2002)
- Player: Gold Coast Chargers (1998)
- Director, Phyre Apparel (current)
Awards and Recognition include:
- Eastern Stand named in his honour, Cbus Super Stadium, Gold Coast (2018)
- Ken Stephen Medal, National Rugby League (2008)
- Player of the Year, Gold Coast Titans Football Club (2008)
- Centenary Medal (2003)
- Dally M Medal, National Rugby League (2001)
* source: Australia Day 2023 Honours List