During the 2014 NRL Season the 8 major partners of the Penrith Panthers generated $20,583,616 in media value, as reported by global sports marketing research agency Repucom.
Repucom’s media value is generated through a number of different mediums including dedicated broadcasts, Internet exposure, print ,media and peripheral TV.
On average, the 8 major sponsors of the Panthers saw an average increase of 98% in media value during the 2014 NRL season as compared to season 2013.
A pleasing result for Panthers major sponsor OAK was that 68% of Panther fans were able to recall that OAK were the Panthers Major Sponsor.
The Panthers recorded a cumulative TV Audience across the 2014 NRL season of 8,231,009. This gave our major sponsors a large audience base across Australia and New Zealand during broadcast games on Channel 9 and Fox Sports.
At Sportingbet Stadium Penrith, the Panthers had 137,639 people through the gates at our 11 home games in Season 2014, up 11% on 2013.