Panthers has more than 460,000 fans across social media and provides behind-the-scenes content to more than 100,000 unique visitors per month via the Panthers website and App throughout the NRL season.
With such a large and invested group of members and fans engaging with the Panthers, key partners can enhance traditional sponsorship activities with
targeted campaigns focused on brand awareness, engagement, increasing revenue and building Panthers-centric customer profiles.
The Panthers website and app received over five million page impressions in the 2020 calendar year. This provides partners with the opportunity to amplify brand campaigns or promote exclusive member/fan offers to an active audience.
Co-branded messaging aligns your brand with Panthers and enhances the likelihood of a successful campaign.
“After sponsoring the Penrith Panthers for over 3 years we decided to give the digital marketing package a go, throughout the 2020 season. We found that through using digital marketing campaigns we were able to reach new audiences and were able to engage with potential new patients. Our experience with the marketing and sponsorship team at Penrith Panthers was nothing but motivating as they helped us to learn more about digital marketing which also assisted in improving our business’ goals.”Wisdom Dental and Denture Clinic
90,000+ EMAIL CONTACTS IN THE PANTHERS GROUP
Bypass the log-jam of sales orientated emails that get ignored by including advertising banners in content based EDMs sent to Panthers members