A powerful platform for brand exposure /

These key metrics showcase the reach, engagement and exposure partners can expect when aligning with the Penrith Panthers.

Audience Scale & Fan Growth

Driven by sustained on-field success and a long-term commitment to fan engagement, the Penrith Panthers have built one of the largest and most engaged supporter bases in Australian sport, with over 900,000 fans nationally.

Why It Matters:

• Access to a large, loyal and highly engaged audience
• Increased brand visibility through association with a winning organisation
• Opportunities for long-term brand affinity, not short-term exposure

Strong Digital Audience

The Panthers’ digital ecosystem reaches over 3.9 million followers across social platforms, supported by a robust membership and fan database that enables targeted communication.

Why It Matters:

• Direct access to fans through digital, social and owned channels
• Data-driven activations with measurable outcomes
• Opportunities for always-on engagement beyond game day

Outstanding Broadcast Performance 

The Penrith Panthers consistently rank among the top NRL clubs for television performance, including second overall in 2023 for total viewership, average audience, and total QI value.

Why It Matters:

• High-frequency, high-quality national broadcast exposure
• Strong return on investment through repeat media impressions
• Alignment with premium sporting content and prime-time audiences

Reach Across Metro & Regional NSW

The Penrith Panthers have a strong following across New South Wales, with 52% of fans in the state and 69% in metropolitan areas. Regional support continues to grow, particularly in Bathurst, and will expand further in 2026 with home games in Mudgee and Bathurst.

Why It Matters:

• Connect with a large, engaged audience across metropolitan and regional areas.
• Leverage strong regional support in Bathurst and Mudgee for authentic activations.
• Scale campaigns across metro and regional locations to maximise impact.